I noticed an article on bokardo, Joshua Porter’s blog, about Functionality, Gamification, and Feedback Loops. He has some insightful comments on the Wired magazine article Harnessing the Power of Feedback Loops.

I saw a great example of gamification and feedback loops in the iPad app Kobo. Kobo is an alternative to iBook. Unlike iBook, Kobo has integrated a concept called “Reading Life” that offers awards, statistics, and images to share in my social networks

Kobo tablet screenshots- from OhGizmo

I immediately called my friend and asked her to get Kobo on her iPad so we could both use it and see who reads the fastest (a little competitive spirit going on). Then I sent a link to another friend- encouraging her to use it too. Then I bought some books and will shortly post my Bookcover on Facebook.

Compare this to Audible’s Stats (timer, achievement awards and badges), which leave me feeling under-motivated. I mean, I’ll use the app and all, but I’ll never intentionally open the Stats screens again.

Kobo and Audible are both using gamification techniques to encourage specific behaviors (buy more books). So why is Kobo getting me to change my behavior and Audible isn’t?

1. Audible has a bug and isn’t pulling in any of my hundred of stories I’ve bought over the past few years. So the feedback loop that might encourage me to “level up” isn’t working because the data is bad (I’m not an AppNewbie).
2. Kobo started me off with some badges already earned (good for me!), Audible has me at 0 out of 15 (lame-o).



3. The stats in both apps stay up to date to reflect my reading/listening patterns. Audbile only has one stat, listening time, whereas Kobo offers lots of interesting information.



4. Most importantly: Kobo tapped into not only how I read (pages per hour), but how reading is a part of my life. I’m in a book club, I share my favorite titles and authors with friends, I read out loud to my kids, my mom and I bond over books. With Kobo’s “Reading Life” I can now easily share what I’m reading with my circle of friends and family.

Please share other example of apps using gamification and feedback loops effectively, or examples of ones that failed.

I just uploaded around 390 screencasts to the Flickr Designing Web Interfaces photostream. These are movie captures of various sites illustrating patterns from each chapter. This makes a nice supplement to the hundreds of figures that are already on the site.

The screencasts are in the DWI: Screencasts collection and organized into Sets that represent each chapter of the book. For example if you are looking for examples for Chapter 13, Lookup Patterns then the Set Chapter 13 (SC) – Lookup Patterns contains 70 screencasts illustrating various lookup patterns.

I presented Designing Web Interfaces on the O’Reilly Webcast today. Almost 1400 people signed up and the actual attendance hit 862. We set the record for an O’Reilly webcast And we had overwhelmingly positive responses to the talk. If you liked the talk & the material then I think you will enjoy the book.

If you did not hear the webcast, check out the slideshare presentation below. It will give you the best flavor for what our book is about (keep in mind much more is in the book with lots more details and guidelines).

The audio will be available in a week or so. Look for a post here when I get the audio to share.

**UPDATE. The actual video & audio of the screencast can be seen on YouTube. Watch it in high resolution.

On Tues, Feb. 3rd I will be presenting a short talk on Designing Web Interfaces as a webcast for O’Reilly. This talk is free and space is limited (and filling up fast), so if you are interested sign up now.

And a reminder on a completely different (brand new) talk I will be giving on Feb. 26th: Bringing Design to Life: What Every Designer Should Know about Interface Engineering. This talk comes out of my longtime experience bouncing between the design & engineering worlds and in particular lessons learned at Yahoo! and Netflix. This 60-minute webinar is initially available as a live class, and then is made available in a DRM-free recorded, edited format. By avoiding the travel required in attending a physical seminar or conference, you save money and reduce your impact on the environment. You are free to watch the webinar with colleagues in a conference room, making for an even better value. The cost is only $129.

Details here:

• O’Reilly Webcast – Designing Web Interfaces: Principles and Patterns for Rich Interaction. Feb. 3rd (18:00 GMT / 1pm EST / 10am PST)
• Rosenfeld Media Webinar – Bringing Design to Life: What Every Designer Should Know about Interface Engineering. Feb. 26th (18:00 GMT / 1pm EST / 10am PST)

Welcome to the official blog for the Designing Web Interfaces book (on store shelves starting Jan. 30th).

The purpose of this blog is to expand the book’s coverage on rich interactions. Here we will be presenting articles specifically related to design patterns (both good and bad—anti-patterns), best practices and real-world examples from around the Web.

In the next few weeks Theresa will be posting a three-part series that contains supplemental material (not found in the book) that has been helpful in her practice.

• Part 1: Standard Screen Patterns
• Part 2: Essential Controls
• Part 3: Components for Common Features